ARIMIDEX® Direct e-Detail Presentation
//iPad application for HarVie platform
Client: AstraZeneca
Deliverables: UX Design, Visual Design, Development
Today’s physicians have less and less time to spend with pharmaceutical representatives, so sales presentations have to be clearer, more targeted, and more arresting. AstraZeneca challenged us to create an iPad presentation for reps that illustrated the benefits of the ARIMIDEX® Direct program beautifully and efficiently.
//The Challenge
How do you illustrate a complex argument to skeptical physicians in under five minutes?
The ARIMIDEX® Direct program helps patients at their most vulnerable—after a diagnosis of breast cancer. It makes an ARIMIDEX prescription more accessible and affordable, bridging gaps between patients, physicians and practices. Explaining these benefits to physicians can take time—time most physicians don’t have to spend listening to sales representatives. The ARIMIDEX ® Direct iPad app lets reps tailor their presentation to their strongest talking points—without extra words getting in the way.
The ARIMIDEX® Direct iPad app lets reps tailor their presentation to their strongest talking points
Clear & Concise Benefits
We helped condense a brochure of information into simplified graphics and digestible data that can be read and understood from across the room.
Sampling Simplified
A new sample box design delivers all the enrollment information a patient needs to join ARIMIDEX Direct in a simple tear-out. We incorporated an interactive, 3D view that illustrates this innovative sample box from every angle.
Data Visualized
An interactive enrollment map shows physicians exactly who’s made the ARIMIDEX ® commitment around the country and in their hometown.
