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The Digital Health Scorecard

//iOS and Android Apps


Client: Johnson & Johnson

Deliverables: UX Design, Visual Design, Development

Links: Promotional Site // App Store // Windows 8 // Google Play

Johnson & Johnson is one of the leading companies exploring personal health and biometrics. In collaboration with researchers at Carnegie Mellon, Johnson & Johnson developed an algorithm to calculate a single, comprehensive health score based on standards set by the World Health Organization. We saw an opportunity: Wouldn’t that make a good app?

//The Challenge

How do you make a self‑reporting app
into a self‑improving app?

Johnson & Johnson approached Carnegie Mellon with a simple but powerful idea: What if your state of health could be represented as a single, universal number? Behind this idea were the universal standards set out by the World Health Organization (WHO) for healthy metrics, like how many drinks you should have per week and normal blood pressure ranges. Carnegie Mellon came back with an algorithm that, based on a series of simple questions, would calculate a health score from 1-100.



We built a prototype for the Carnegie Mellon and Johnson & Johnson teams. They took our app all the way to Geneva, Switzerland, to demonstrate the health score to members of the (WHO). With the full endorsement of the international health community, we began developing Digital Health Scorecard apps for iPhone, iPad, Windows 8 and Android. We also started to think about what more this app could do. After a user calculated their score, what would make them want to return and use the app again? How could the digital health score translate into something a user could take action on?

//The Solution

Doing more with your score

As we began to think about designing a Digital Health Scorecard app for iOS, Windows 8, and Android, we started to wonder what else we could do with a health score.

We integrated the app with the Withings bluetooth blood pressure cuff to automatically pull in diastolic and systolic values. To help users take action on their results, we designed a way to compare how your result would change if your behavior changed: How much better would your score be if you lowered your blood sugar? How about if you quit smoking?

//The Results

The future of personal health

The Digital Health Scorecard apps are just the beginning of our partnership with Johnson & Johnson. As more and more of our biometrics is recorded by wearable technology, a central score can help us make sense of the sea of data our devices provide. Tonic and J&J; are looking forward into the future of personal health and biometrics to help direct the future of telemedicine.

580K

Health Scorecards Generated

4.5K

Miles travelled from idea to completion

3

Different Platforms: Windows 8, iOS, Android