Innovation Strategy

Build an unstoppable innovation engine.
Or take ours out for a spin.

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Tonic Design Co. understands that innovation means moving beyond incremental improvement, and successful initiatives are measured in outcomes that drive value for customers and businesses alike. Our innovation framework combines elements of business strategy, behavioral science, and design thinking to move your projects ahead with confidence. Our Innovation Strategy services include:

Innovation Workshops


Tonic’s proven innovation workshop framework combines elements of business strategy, behavioral science, and design thinking into a single fast-moving process to uncover, articulate, and jump-start innovation opportunities. Our cross-disciplinary team leads innovation workshops for clients across industries, helping them uncover ground-breaking product ideas that align customer needs with business goals.

Product Strategy


We work across the the innovation lifecycle to develop breakthrough digital products. From market research and competitive analysis through insight-driven ideation and design, Tonic has partnered with some of the biggest names in retail, consumer healthcare, professional sports, and telecommunications to deliver innovation that competes to win.

Product Roadmap Planning


Unleashing innovation requires bold ideas and a sound game plan. Tonic provides road map planning services to rationalize your product features against business goals and delivery milestones. Whether you’re looking to ensure buy-in from executive leadership, direct your engineering efforts against tight deadlines, or manage the expectations of your sales force and customers, we’re ready to help map the vision, goals, and evolution of your product.

Get in touch.

Contact us or call at 215.860.1982